How to Recruit Top Drivers

December 12, 2019

Stuck on recruiting new drivers for your trucking company? Check out these tips!

1. Referral Programs

Your best recruiters are your own current drivers. Not only will they have tie-in's with other drivers they meet through their jobs, but they can help suss out the good, the bad, and the ugly. Consider offering a referral bonus for each hired candidate they bring in.

2. Social Media (Facebook, Instagram, Twitter)

If you are telling yourself that this is old news and you have tried this trick, ask yourself "Have I REALLY tried?". Social media plays an important role in marketing a business in today's society but it is no magic recipe. You still have to put in the effort by following/connecting with the right people, putting the right hashtags, and even (respectfully) direct messaging other accounts. There are different groups you can join and hashtags you can utilize as an ad for recruiting. Moreover, there are specific facebook groups you can join:

3. Job Posting Sites

If you decided that Google Jobs is not for you it does not mean you should shy away from posting on the many sites available at your fingertips. Sites such as Indeed, Monster, Glassdoor, etc are there to help bring jobs to people and to bring people to companies. You can set interviews or try to get to know who you might be bringing without having to stay away from running your business for too long. Example sites include:,,,,, as well as a few driver specific job boards with an often specific, or limited reach.

4. Google Jobs

This is something that seems obvious but often slips from people's minds. The great thing about Google Jobs is that it pulls all the different jobs from the different platforms and brings in to one place, providing the path of least resistance to prospective driver hires perusing google at the surface level. Google does require you to have a website with structured job postings or use a third party platform but it also helps you send your job postings to different job boards via just one submission, making it much easier.

5. Professional Recruiting Agencies

Agencies that specialize in driver recruiting, such as our sister company, Custom Trucker Recruiting ( offer a great way to offload the stress of driver hiring altogether and focus on what you do best: running a company. Custom Trucker Recruiting offers affordable rates, as they cater to small to mid size companies, and they have streamlined operations to get drivers hired fast. Reach out to them today for a quote.

5. Company Websites

One of the easiest ways and most effective ways to both bring qualified drivers to your site as well as set the stage for google ad campaigns (to further bring people to your site), is to get set up with a website. By having a website, drivers can learn a bit about your company, what you offer, as well as apply directly to the site.

If you'd like to learn more, check out our services here. To discuss us building your website, please reach out to us today at (424) 442-0312 or email us at

6. Ad Spend

Once you have a website, you can create google ads that will put your website listing at the tops of drivers' google searches when searching keywords such as "hiring drivers" or "truck driver jobs". To do this, you will need a google account if you don't already have. Then go to to register and create a google ads account.

(Note: try to see if you can find a discount offer online. If you set up a gsuite account they typically provide a discount towards ad spend). Once set up, you can create a campaign and specify those explicit keywords you think drivers will be searching online.

Hope these few tips help, happy recruiting and good luck!