Tips for Recruiting Top Drivers


Recruiting top drivers for your trucking company is essential for success, but it can be challenging to find the right candidates. Here are some effective tips to help you attract and hire the best drivers:

1. Use Referral Programs

Your current drivers can be your best recruiters. Consider offering a referral bonus to drivers who bring in qualified candidates. This will encourage them to refer their network and help you find good candidates.

2. Leverage Social Media

Social media can be a powerful tool for driver recruitment. Make sure to follow and connect with the right people, use relevant hashtags, and even send direct messages to potential candidates. You can also join driver-specific groups and utilize social media platforms such as Facebook, Instagram, and Twitter to advertise your job openings.

3. Post Jobs on Job Posting Sites

There are many job posting sites available to advertise your job openings. Sites such as Indeed, Monster, Glassdoor, and CareerBuilder can help you reach a wider audience and attract more candidates. You can also consider posting on driver-specific job boards such as

4. Utilize Google Jobs

Google Jobs is a useful platform that aggregates job postings from various sources and displays them in one place. By posting your jobs on Google Jobs, you can increase your visibility and attract more candidates.

5. Consider Professional Recruiting Agencies

If you're struggling to find qualified candidates, consider working with a professional recruiting agency that specializes in driver recruitment. Custom Trucker Recruiting is a great option for small to mid-sized companies that need help streamlining the hiring process.

6. Create a Company Website and Ad Spend

Having a website can help you attract qualified drivers and set the stage for Google ad campaigns. You can create Google ads that appear at the top of search results for relevant keywords. Remember to register for a Google ads account and specify the keywords you want to target.

In conclusion, by leveraging these tips and strategies, you can find and hire the best drivers for your trucking company. Happy recruiting! If you need help building your website or want to learn more about our services, please contact us at (424) 442-0312 or email us at