Digital Marketing

Working with clients to determine target audiences and guiding them on effective marketing initiatives as well as providing services as needed.

Leveraging industry tools, databases, & software to compile targeted lists of key businesses or consumer data.

Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

Creating cohesive designs & messages across all platforms to generate a professional look.

Creating and distributing valuable, relevant content to attract and engage a target audience.

Sending targeted emails (cold emails, newsletters, etc) to a list of leads or subscribers to promote products, services, or engage with customers.

Running paid advertising campaigns on platforms like Google Ads or Bing Ads, where advertisers pay a fee each time their ad is clicked.

Running paid advertising campaigns on social media platforms like Facebook Ads, Instagram Ads, Twitter Ads, etc.

Collaborating with social media influencers to promote products or services to their followers.

Creating and sharing video content on platforms like YouTube or Tiktok to engage and educate the audience.

Developing stunning content to drive in-person business at a local or business-to-business (B2B) level

Creating valuable content (blogs, facebook posts, etc) to attract & engage customers naturally, rather than paid advertising.

Strategies and techniques specifically tailored to promote products and drive sales for online stores.

Using software and tools to automate repetitive marketing tasks, such as email campaigns and social media posting.

Optimizing marketing efforts for mobile devices, including mobile apps, SMS marketing, and mobile-friendly website design.

Managing and enhancing a brand's online reputation and relationships with the media and the public.

Improving website or landing pages to increase the percentage of visitors who take a desired action (e.g., making a purchase or signing up).

Partnering with other businesses or individuals to promote products or services and earning a commission for each sale or lead generated.

Publishing and distributing content on various websites and platforms to reach a wider audience.

Placing banner or image ads on websites, typically through ad networks like Google Display Network.

Running followup campaigns (paid, email, etc) on existing warm or cold leads to boost sales/conversions.

Targeting a local audience through localized SEO, Google My Business optimization, and location-based advertising.

Utilizing chatbots for customer service, lead generation, and engaging website visitors.

Gathering and analyzing data (ex: via google analytics) to determine campaign efficacy and make data-driven decisions.